Kiosk2 Newsletter 16th April 2007

April 16, 2007

Welcome to another issue of “The Kiosk2 Internet Marketing Newsletter”.

This issue includes… 1) “Creating Blog Content That Sells”2) “Weekly Marketing Freebies”

3) “How to Find Out if You Have a Killer Product Idea”

4) “Building Anticipation With Preselling”

5) “Tell Us What You Think!”

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>>>>> The 60 Second Weekly Tip <<<<<

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Creating Blog Content That Sells!

Today, we’re going to discuss the type of content that is suitable for your blog in order to make it profitable.

First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.

However, the difference between a profitable blog and a non-profitable blog is the way the blog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favourite author?

You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor.

However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information - they are also looking for information they can obtain easily, and better still in a relaxed manner.

So, to attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts.

This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humour, so try to add funny comments in your articles where they are suitable.

Another important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation to a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.

Besides that, it is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.

Having a distinctive personality in your blog would make a world’s difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.

So, the lesson for today is to simply write as an equal friend to your visitors. Write to them as if you’re talking to a single person and establish your own personality on your blog.

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>>>>> Weekly Marketing Freebie <<<<<

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Today I’ve found a great free report for you by Gauher Chaudhry called “The Science of Getting Rich Online” and you can grab it at…

http://arpmail.com/t/8577915/

This is an awesome 53 page report about traffic, affiliate marketing and CPA networks - and inside you’ll find the single most important factor to creating outrageous online profits!………..Here are 3 of my most popular freebies in case you missed them in previous issues:1. Today I’ve found a site for you where you can grab over 1,000 free products that you can virtually do anything you like with to help you grow your online business.

The gifts include ebooks, reports, services, audio-visual products and membership sites - and it won’t cost you a single dime. Go on over to the below link to start downloading your gifts today before they close the doors…

http://arpmail.com/t/8577916/

2. Here’s a great site that I just found by accident and it impressed me big time - and I figured you would like it too:http://arpmail.com/t/8577917/As you may have already figured by the domain name, this is a site that gives away a new software title every day.And the titles are NOT trials. They are every day fully functional products that I’m sure you will find interesting and useful.3. I’ve said it before and I’ll keep saying it until the cows come home… keywords are an integral part of your success!Finding the right keywords for your niche will allow you the opportunity to instantly start driving free and low cost traffic to your site via the search engines or PPC sites.

One of the key resources that most people used to find relevant keywords was Overture, but as this now appears to be dead in the water, below are 2 alternative free keyword tools you can use…

a) Word Tracker’s “New” Free Keyword Tool http://freekeywords.wordtracker.com/

b) Google’s Free Keyword Toolhttps://adwords.google.com/select/KeywordToolExternalMake sure to bookmark them and use them regularly to find highly targeted long-tail keywords for your niche.

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>>>>> Featured Article <<<<<

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How to Find Out if You Have a Killer Product Idea!

Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic.

However, a lot of these marketers have forgotten the single most important factor that will affect their product sales…

…the “sellability” of the product!

When you begin creating products or buying rights to a certain product, the most important factor you must take into account is the demand. In other words… Do people want your product?

It is simply senseless to waste a month’s time preparing a product, setting up the website and a salesleter only to find that people aren’t even interested in what you are offering and do not even raise an eyebrow at it!

Think about it. Your goal is earn an income by delivering a product to your customers. In order to do this, you must make sure your customer wants to buy your product in the first place.

How do you find out if they want your product? Simple.

Just ask!

Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an internet connection.

Let’s say you have this brilliant idea on creating a step- by-step instruction on how to cook Malaysian food. First, you must find out if anyone is interested (or even heard

of) Malaysian food.

To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Malaysian cuisine. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Malaysian food, or you might be in danger of being accused of spamming.

Another technique is to giveaway a few samples of your Malaysian recipes to test the waters - to see how the forum members react to them.

If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then maybe it is time to look for a new idea to market. You save time in the long run because you don’t have to find out the low demand for your product the hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess.

You will quickly learn that where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

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>>>>> Effective Marketing Strategies <<<<<

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Building Anticipation With Preselling!

Preselling is the work you must start doing before you release and sell your product; that’s why it’s called pre- selling. It’s the work you do to convince your potential customers that your product has great benefits and only a fool will pass your offer without purchasing…

…all this without actually “selling” the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think - “okay, this guy is not one of those greedy marketers. He’s actually here to help me out.” so that they will let their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation.

If a friend told you his chronic headache has been solved overnight by “some new medicine”, but did not mention what it really was, would that leave you wondering what the medicine really is?

More so if you’re having a chronic headache yourself!

That’s why by mentioning a benefit which would get your prospects’ ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time.

When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. This is only one of the various ways one can presell. For example…

You might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Ways to Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems.

If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to fork out their cash to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.

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>>>>> Tell Us What You Think <<<<<

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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the newsletter.

Be sure to include your website address too, because if I use your comments in a future issue of the newsletter, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Email your questions or replies to:

david@kiosk2.com?subject=FeedbackLoop

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>>>>> That’s a Wrap for this Week <<<<<

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That wraps up another week’s newsletter and I hope you enjoyed this issue.

Don’t forget to send me any comments or questions you may have. I would be only too happy to help you in any way that I can.

From time to time I’ll send you important updates that will provide information that has the potential to greatly improve your online business… and of course your profits!

However, you can rest assured that I will only ever recommend products that are considered to be of HIGH value and will provide indisputably benefits to help you grow your business… that’s my guarantee!

Have a great week